GTM STRATEGY + AI Automation
I design and build scalable systems that replace the need for large sales and ops teams, giving you the power of hundreds of people with just a handful of tools. Let’s talk if you want to modernise your GTM approach to maximise impact.
What is a GTM Engineer, and Why Do I Need One?
Great question! A GTM (Go-To-Market) Engineer is a relatively new and rapidly evolving role essential for modern businesses looking to scale effectively. Traditionally, successful go-to-market strategies depended heavily on talented salespeople. Today, however, top-performing teams achieve their results through intelligent automation, data-driven decisions, and AI-powered workflows—exactly where a GTM Engineer comes into play.
A GTM Engineer combines strategic insight, advanced data analytics, automation expertise, and AI-infused workflows to amplify a company’s impact dramatically. Leading, forward-thinking tech firms increasingly embrace this innovative role, empowering a single skilled individual to replicate the productivity of entire sales and operations teams—at a fraction of the cost. This makes hiring a GTM Engineer especially valuable for startups and scale-ups with limited budgets seeking significant growth.
What Exactly Does a GTM Engineer Do?
A GTM Engineer focuses on four primary areas to streamline and supercharge your business growth:
Automating Sales Processes
Building and managing smart automation workflows that dramatically enhance outreach efforts. This ensures your Sales Development Representatives (SDRs) operate at peak efficiency, automating follow-ups, inbound engagement, and lead nurturing to keep new leads consistently moving toward conversion.
AI-Powered Lead Scoring & Data Enrichment
Harnessing artificial intelligence to enrich, score, and prioritize incoming leads, allowing your team to focus their valuable time exclusively on high-potential opportunities. This eliminates the need for large teams manually qualifying leads, saving significant resources and accelerating sales cycles.
Targeted, Data-Driven Outreach
Crafting and executing tailored outreach sequences based on custom buyer signals designed specifically for your ideal customer profiles. This approach ensures higher engagement, conversion rates, and the efficient expansion of your market reach.
Revenue Expansion through Smart Account Management
Developing strategies for upselling and cross-selling to maximize the lifetime value of your existing customers. By automating many traditional Account Executive functions, a GTM Engineer supports your sales team to effectively engage customers at the right moments, driving substantial revenue growth without extensive manual effort.
Why Does Your Business Need a GTM Engineer?
In today’s rapidly evolving landscape, businesses must adopt smart automation and AI-driven strategies early to stay ahead. A Go-To-Market (GTM) Engineer helps you achieve more with fewer resources—maximizing ROI, lowering costs, and improving decision-making through actionable data insights. They create scalable systems that reduce dependency on large sales teams, driving sustainable, predictable growth.
Why Choose Me as Your GTM Engineer?
With extensive expertise in systems, sales operations, CRM platforms, SaaS automation, and AI-driven workflows, I bring a powerful combination of technical and strategic skills. My background includes:
Data Mastery
Former Royal Navy electronic warfare specialist with exceptional analytical skills.
Growth Marketing
Proven experience in SEO, paid advertising, web development, and AI automation.
Process-Driven Mindset
Continuously refining workflows to achieve peak efficiency and results.
Are you ready to modernize and elevate your go-to-market strategy in 2025?
Book your free strategy call today, and let’s discuss how I can help your business scale smarter, faster, and more profitably.
Founders Adam & Sabrina
Case Study: Driving Growth for Better Proposals
I’ve recently wrapped up a two-year engagement with Better Proposals, an international SaaS platform and successful sale tech startup—and the results speak for themselves.
🚀 Website traffic? Up 33% in just six months.
📈 Blog traffic? Increased by 50% in the same timeframe.
💰 Ad spend efficiency? Boosted by at least 50% within six months.
How did I do it?
A strategic mix of website optimization, digital PR, high-impact link building, and multi-channel advertising—all backed by bespoke performance reports to maximize reach while maintaining profitability.
Here are some of the key events over the two-year partnership:
✅ Migrated from Universal Analytics to GA4 and configured Google Tag Manager
✅ Optimized core web vitals and improved page loading speeds to 90%+ on Lighthouse
✅ Upgraded the website in line with Google Consent Mode v2
✅ Implemented Enhanced Conversions for better tracking and insights
✅ Leveraged Google’s Performance Max to optimize campaign performance
The result?
A streamlined, high-performing growth strategy that delivered results.
Better Proposals’ founder, Adam Hempenstall, was very happy with my work and will happily provide a full reference to any future employer or client.
Better Proposals
Recent growth marketing engagment
Acquisition channel
Martech platform – reporting and analytics
Solutions Consultant at Brightlocal
Local SEO reporting and analytics platform for agencies
Charity Project
Teaching children digital marketing skills